What makes a hotel truly luxurious?

It depends on what your definition of luxury is. For some, luxury is a minibar, telephone, and hairdryer in the room. For others, it’s about an amazing location and great service. Boutique hotels, which are privately owned, tend to give the best personal service, while larger luxury hotels allow you to be more anonymous. Five-star hotels often have a bar, restaurant, and spa, but don’t always provide the best overall experience.

How do boutique hotels differ from traditional luxury hotels?

Boutique hotels are often privately owned, with each room individually designed. Staff are usually passionate about what they do, and the atmosphere is more personal and relaxed. Boutique hotels focus on design, service, and experience rather than star ratings.

What wellness amenities do top luxury hotels offer now (e.g. sleep tech, spa treatments, circadian lighting)?

Top luxury hotels now offer high-tech wellness features such as automatic dimmable lights, in-room voice assistants, circadian lighting, sleep masks, oils, sprays, and mood lighting to support better rest and relaxation.

Which hotels offer AI-personalised wellness experiences or smart rooms?

Sensei Lanai, a Four Seasons Resort in Hawaii, offers Thermal Body Mapping and advanced sensors that personalise treatments. The Ritz-Carlton Orlando and W Scottsdale use AI-powered robotic massages and fitness assessments. Clinique La Prairie in Switzerland integrates AI with genomic data to create tailored longevity programmes. Mandarin Oriental’s AI-driven concierge adjusts experiences based on your preferences. Hilton’s Connected Room technology and Zoku Amsterdam’s AI-powered app learn your routines, while Wynn Las Vegas features voice-activated smart suites. Six Senses and SHA Wellness Clinic use biofeedback and real-time mood tracking for fully personalised stays.

Are pets welcome at most luxury hotels, and what special services do they offer for them?

Each hotel has its own pet policy, but many luxury hotels welcome pets. Expect dog-friendly rooms, beds, and treats, though some may charge an additional nightly fee.

What VIP or concierge experiences can you expect at a luxury hotel?

Concierges can arrange theatre bookings, restaurant reservations, private drivers, cooking courses, truffle hunting in Tuscany, hot air ballooning, and bespoke culture trips — it all depends on what you’d like to experience.

How can I find the best boutique hotels near me or in a specific city?

Explore boutique hotel recommendations on www.lulusluxurylifestyle.uk. Lulu Townsend has over 25 years of experience in the hotel industry, including marketing and consulting for luxury and boutique hotels worldwide.

Which hotels in Rome are best for a romantic weekend, spa retreat, or wellness break?

JK Place Roma, Rocco Forte’s Hotel de la Ville, and Crossing Condotti are three romantic boutique hotels in Rome that suit weekends focused on style, spa time, and wellness.

When is the best time to book a luxury hotel for the best price or availability?

Book in off-peak seasons or when flight prices are lower for the best rates and availability.

Do boutique hotels offer flexible booking or cancellation options?

Many boutique hotels offer flexible booking and cancellation policies, especially when you book directly with the hotel.

What should I look for when choosing a 5-star versus a boutique hotel?

A 5-star hotel typically includes a bar, restaurant, and spa, ideal for a full-service luxury holiday. A boutique hotel offers a more personal, romantic stay and often lets you live like a local.

Which luxury hotels are leading in sustainability or eco-friendly practices?

Leaders include The Brando in French Polynesia, Soneva Resorts, Heckfield Place in Hampshire, 1 Hotels, and Fogo Island Inn in Newfoundland, all combining conservation, regenerative farming, and eco-conscious design.

What are the best eco-luxury hotels for wellness travellers?

Excellent eco-luxury wellness stays include Euphoria Retreat in Greece, Preidlhof in South Tyrol, Kamalaya in Koh Samui, and Ulpotha in Sri Lanka.

How are luxury hotels adapting to conscious travel trends in 2025?

Hotels are moving from being green to regenerative, investing in renewable energy and refill culture, reducing waste, and supporting local communities. Kitchens focus on local sourcing and low waste, while wellness programmes blend science with traditional wisdom. Luxury is now about how a place makes you feel and the positive mark it leaves behind.

Where should I stay in 2025 for the best wellness escapes?

Ulpotha in Sri Lanka is a standout for yoga, Ayurveda, organic vegetarian food, and digital detox in an off-grid setting.

What are the top luxury destinations for solo travellers?

Italy, Bali, Greece, and Sri Lanka are popular with solo luxury travellers for their combination of safety, culture, wellness, and boutique-style hospitality.

What are the best local luxury stays in the UK right now?

Chewton Glen, Heckfield Place, Lime Wood Hotel, Double Red Duke, and Thyme offer standout design, service, and character.

What are trending boutique hotel locations and hidden gem stays this year?

Trending locations include Puglia, Menorca, the Cotswolds, the Scottish Highlands, Lisbon, Sri Lanka, Suffolk, Kyoto, Oaxaca, and Cornwall, each with small, design-led hotels and a strong sense of place.

A large, Mediterranean-style villa with a red-tiled roof and multiple stories, surrounded by lush greenery, trees, and landscaped gardens. There is a swimming pool with lounge chairs and umbrellas nearby, in a scenic rural area with rolling hills in

Modern house with infinity pool, outdoor seating, and minimalist patio on a sunny day amid trees and greenery.

Luxurious outdoor swimming pool surrounded by lounge chairs with umbrellas, lush greenery, and stone buildings on a hillside under a bright blue sky.

Interior of a bright, elegant lounge with large arched windows, a central bar with a variety of bottles, and comfortable seating including pink and patterned chairs, a glass ceiling, and potted plants.

Elegant library room with wooden bookshelves filled with books, ornate ceiling, and a mix of white and teal chairs around a wooden table with vases and flowers, large windows with drapes, and a portrait on the wall.

Overwater bungalow with a private pool, deck chairs, umbrellas, and ocean view under a blue sky.

Lulu’s Luxury Lifestyle & Travel

Articles, Travel Inspiration and Hotel Reviews

Wellness brands, luxury hotels, reviews, features, articles, little hidden gems, shops, travel tips, travel guides, websites, products and restaurants.

#lulusluxurylifestyle

Lulu Townsend 07/11/2025 Lulu Townsend 07/11/2025

The House of George W. Davies, Broadway

One of the best boutique hotel openings of 2025 is here! The House of George W. Davies in Broadway in the heart of the Cotswolds is the much awaited, latest project from George Davies, iconic fashion entrepreneur and founder of Next and Per Una. Read on to find out more and learn George’s top tip in business.

Lulu Townsend 30/03/2025 Lulu Townsend 30/03/2025

Vayu Retreat Villas: A Raw and Refined Jungle Hideaway in Costa Rica

Vayu Retreat Villas is a gorgeous 4-room hideaway in Puntarenas, Costa Rica with delicious food.

Lulu Townsend 28/04/2021 Lulu Townsend 28/04/2021

Le Sirenuse

New Don’t Worry bar opens at Hotel Le Sirenuse on the Amalfi Coast..

Lulu Townsend 27/01/2021 Lulu Townsend 27/01/2021

Hotel News

The Place Firenze, the first boutique hotel in Florence now begins its next chapter, a new story, a place you’ll love to call your home during your stay in Florence.

Lulu Townsend 09/09/2020 Lulu Townsend 09/09/2020

Ca Maria Adele, Venice

Ca Maria Adele, the most romantic boutique hotel in Venice..

Lulu Townsend 05/09/2020 Lulu Townsend 05/09/2020

J.K. Place Firenze, Florence, Tuscany, Italy

JK Place Firenze, the first boutique hotel in Florence and one of the best in town…

Lulu Townsend 28/08/2020 Lulu Townsend 28/08/2020

New and Favourite Luxury Hotels in Lisbon

Lulu Townsend 26/08/2020 Lulu Townsend 26/08/2020

Mini Palace, Venice

Mini Palace, a private apartment by sister boutique hotel Ca Maria Adele, the most romantic boutique hotel in Venice..

Lulu Townsend 26/08/2020 Lulu Townsend 26/08/2020

Pretty in Pink

The J.K. Lounge at J.K. Place Firenze in Piazza Santa Maria Novella

Lulu Townsend 24/08/2020 Lulu Townsend 24/08/2020

Trulli, Madly, Deeply

Puglia, the heel of Italy and home to some beautiful boutique hotels..

Lulu Townsend 19/08/2020 Lulu Townsend 19/08/2020

Heckfield Place, Hampshire, UK

Heckfield Place, one of the best luxury hotels in the UK.

Lulu Townsend 16/08/2020 Lulu Townsend 16/08/2020

New Boutique Hotels for 2020

The UNESCO World Heritage Site of Noto, home to new boutique hotel Q92 Noto Hotel

Lulu Townsend 14/08/2020 Lulu Townsend 14/08/2020

J.K. Place Roma, Rome, Italy

JK Place Roma, one of the best luxury hotels in Rome..

Lulu Townsend 13/08/2020 Lulu Townsend 13/08/2020

Brimstone Hotel, Lake District, UK

Stunning modern spa at Brimstone a British boutique hotel in the Lake District..

Lulu Townsend 12/08/2020 Lulu Townsend 12/08/2020

Paragon 700 Boutique Hotel & SPA, Puglia, Italy

Paragon 700 Boutique Hotel & SPA, the only red palazzo in the whitewashed city of Ostuni, Puglia.

Lulu Townsend 11/08/2020 Lulu Townsend 11/08/2020

La Dolce Vita, Italy

Here are some of my favourite Italian hotels where you can enjoy la dolce vita including Castello Banfi il Borgo, award-winning boutique hotel in Tuscany.