It’s all about relationships.
‘Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.’ Steve Jobs
I am passionate about what I do. And I love nothing more than working with passionate lifestyle brand and hotel owners who see their hotel or product as their ‘baby’. My goal is to help increase awareness through marketing, SEO content and social media.
As with all great relationships transparency and good communication are essential.
“I am spending the morning crowing about all the wonderful PRESS you made happen—So impressed SO SO grateful and ready to see what more wonders you can accomplish! Thank you does not cover it but must do for now..…and I want to stress, dear Lulu, that that article is so awesome. I feel like you really saw and appreciated everything. That is something money can’t buy!!! 🙏🏼💝”
“Lulu’s knowledge of the hotel industry is like no other and her passion, professionalism and determination is what sets her apart from others in the marketing space. She takes the time to get to know the owners, what they need and how they like to work, after all each one of us is unique with our own unique product. Lulu is my go-to for press, social media and marketing as well as expert advice.”
Clients include: The Global Retreat Company, Britain’s Finest, Indigo8, Palazzo Passerini, HOOKE London, Pomalo Inn, The Hotel Guru, Relaxayvoo, Charlotte Crofts Interiors, Q92 Noto Hotel, QRA Hospitality, Westcroft Guesthouse, Riad Cocoon, Palazzo Passerini, Relais Rione Ponte, Travel Curious, Casa Ceu, Planet 9 Middle East, Planet 9 Italy Srl, Lifestyle Retreats, The Big Event DMC, Atelier 18, Mise en Place Recruitment, Elka London, Kate Fulford Design, Further Afield, Casa Ceu
My travel essentials for long-haul (or any!) travel in 2026. I spend a lot of time in the air, hopping between hotels, scouting out the best places to stay, and writing about them. And after years of perfecting my packing routine, I’ve nailed down the travel essentials that I won’t board a flight without and my recommendations on what to bring. It’s a bit of a mixed bag—some practical, some indulgent—but they all make long-haul travel that little bit easier.
One of the most beautiful hotels in Italian, Paragon 700 is the only Palazzo Rosso (red palazzo) in the White City of Ostuni, Puglia.
Slow travel is one of the defining hotel and travel trends for 2026. Lulu Townsend explains why staying longer, going deeper, and resisting the urge to see everything is the way to travel now.
Have you ever sat through a beautiful symphony, or perhaps a sweeping film score, and wondered why the program’s name almost always belongs to a man?
It’s a question that many of us might brush off as a relic of the past. But for Gabriella Di Laccio, an award-winning soprano with a voice like spun gold and a heart set on revolution, it became a call to action.
Four of the most intimate hotels in Paris.
There is a word doing the rounds in the hotel industry right now and, for once, it is one worth paying attention to. Hushpitality. You will be hearing a lot more of it.
Interview with Former British Army officer Matthew Burnford from MBM Chalets. MBM Chalets is a property letting and chalet management company based in the heart of the 4- Vallées ski area. They serve both holiday guests looking for exceptional alpine experiences and property owners looking for trusted, high-quality care and rental services.
I met Charlotte when I did my 300 hour Hatha YTTC at Sampoorna Yoga in Goa January 2026. Wise beyond her years, Charlotte was an inspirational teacher during the course in her role as Karmic Yogi. She supported our teachers Chelsea Harper and Nandini.
Breaking free from your routine with a road trip is not just an escape from reality. It is a way to see your life from a distance. The changing landscapes outside the windshield clear your head better than any mindfulness training. This is the kind of solution people are looking for when they want to improve the overall quality of their lives. What is even more impressive – it doesn’t require doing something extraordinary, just a need to build a plan of what you’re going to do to make every day count.
Frequent travellers around the world have figured out something that casual tourists often miss: the credit card in your wallet can be just as important as the itinerary you're flying into. The right travel credit card doesn't just earn you points, it reshapes how you experience travel entirely.