Boutique hotels · Luxury lifestyle · Wellness
The art of the
beautifully chosen.
Two decades helping the world’s most characterful hotels and lifestyle brands tell their story, and helping discerning travellers find them.
The ethos
“Luxury is anything that makes you feel good, an experience, a product, a sensation.”
For over twenty years my work has lived at the intersection of luxury travel and intentional living: world-class hotels, wellness retreats, considered brands and quiet, hidden places.
I work only with people and places I genuinely love, telling their story with care, an eye for detail, and a sharp read on how the world is paying attention.
As featured in
Work with Lulu
Storytelling for places worth talking about.
A personal, end-to-end service for boutique hotels and luxury lifestyle brands. Strategy, story and execution, held by one trusted pair of hands.
Story & Press
- PR & journalist contacts and visits
- Press releases & storytelling
- Hotel reviews
Social & Content
- Social media management, Instagram, Facebook, Pinterest, LinkedIn
- Partnerships & competitions
- Content & copywriting
- SEO content & creative strategy
Brand & Web
- Website design
- Website UX & editing
- Translation (FR · ES · IT → EN)
Advisory
- Communication & relationships
- Marketing strategy
- Brand consultancy
“No request is too small.”
Request the media packThe Journal
Slow luxury, beautifully documented.
Hotel reviews and lifestyle stories from the road and the writing desk, the taste behind the work.
About Lulu
A boutique-hotel insider, at heart.
Lulu Townsend has spent over twenty years in marketing and consultancy within luxury hospitality, pursuing characterful boutique hotels and beautifully made experiences since 2000.
Fluent in French, Spanish and Italian, and having lived in all three countries, she brings an insider’s eye to the places she writes about and the brands she represents.
Her work has appeared in House & Garden, Tatler, The Times, Newsweek, Wherever Magazine, and The Luxury Report. She is travel editor of Dossier Magazine South Africa and contributes to The CWord Mag, BSpoke Mind, The Version.
Wellness, qualified
- Reflexologist
- Reiki Master
- Hatha Yoga teacher
- Yin Yoga (Insight Yoga)
In her clients’ words
Lulu’s knowledge of the hotel and travel industry is like no other, and her passion, professionalism and determination is what sets her apart. She is my go-to for press, social media, branding and marketing, as well as expert advice.
Lulu is the quintessential professional. Her knowledge of boutique hotels is second to none, her work ethic is exceptional and the focus to get stuff done admirable.
I won’t use anyone else for my marketing and social media. Lulu provides a personal service like no other, her experience in the hotel and travel industry sets her apart.
Thank you. You have done it again. You’re a star all over again, and I’m totally delighted.
A second strand
Fabulous Female Founders
A growing series of conversations with the women building the brands worth knowing, on craft, grit and the long game of doing things beautifully.
Meet the founders
The newsletter
Hotel news, lifestyle stories and travel tips.
A considered note, now and then. No noise, just the good places, the new brands, and what’s worth your time.
Read by travellers, hoteliers & founders.
Start a conversation
Let’s tell your story.
Whether it’s a launch, a refresh or simply a second opinion from someone who knows the world, I’d love to hear about your hotel or brand.