About Lulu
A boutique-hotel insider, at heart.
Two decades at the intersection of luxury travel and intentional living, founder, editor and consultant to the places and brands worth knowing.
Lulu Townsend has spent over twenty years in marketing and consultancy within luxury hospitality, pursuing characterful boutique hotels and beautifully made experiences since 2000.
Fluent in French, Spanish and Italian, and having lived in all three countries, she brings an insider’s eye to the places she writes about and the brands she represents.
Her work has appeared in House & Garden, Tatler, The Times, Newsweek, Wherever Magazine, and The Luxury Report. She is travel editor of Dossier Magazine South Africa and contributes to The CWord Mag, BSpoke Mind, The Version.
Wellness, qualified
- Reflexologist
- Reiki Master
- Hatha Yoga teacher
- Yin Yoga (Insight Yoga)
The ethos
“Luxury is anything that makes you feel good, an experience, a product, a sensation.”
For over twenty years my work has lived at the intersection of luxury travel and intentional living: world-class hotels, wellness retreats, considered brands and quiet, hidden places.
I work only with people and places I genuinely love, telling their story with care, an eye for detail, and a sharp read on how the world is paying attention.
In her clients’ words
Lulu’s knowledge of the hotel and travel industry is like no other, and her passion, professionalism and determination is what sets her apart. She is my go-to for press, social media, branding and marketing, as well as expert advice.
Lulu is the quintessential professional. Her knowledge of boutique hotels is second to none, her work ethic is exceptional and the focus to get stuff done admirable.
I won’t use anyone else for my marketing and social media. Lulu provides a personal service like no other, her experience in the hotel and travel industry sets her apart.
Thank you. You have done it again. You’re a star all over again, and I’m totally delighted.