What makes a hotel truly luxurious?

It depends on what your definition of luxury is. For some, luxury is a minibar, telephone, and hairdryer in the room. For others, it’s about an amazing location and great service. Boutique hotels, which are privately owned, tend to give the best personal service, while larger luxury hotels allow you to be more anonymous. Five-star hotels often have a bar, restaurant, and spa, but don’t always provide the best overall experience.

How do boutique hotels differ from traditional luxury hotels?

Boutique hotels are often privately owned, with each room individually designed. Staff are usually passionate about what they do, and the atmosphere is more personal and relaxed. Boutique hotels focus on design, service, and experience rather than star ratings.

What wellness amenities do top luxury hotels offer now (e.g. sleep tech, spa treatments, circadian lighting)?

Top luxury hotels now offer high-tech wellness features such as automatic dimmable lights, in-room voice assistants, circadian lighting, sleep masks, oils, sprays, and mood lighting to support better rest and relaxation.

Which hotels offer AI-personalised wellness experiences or smart rooms?

Sensei Lanai, a Four Seasons Resort in Hawaii, offers Thermal Body Mapping and advanced sensors that personalise treatments. The Ritz-Carlton Orlando and W Scottsdale use AI-powered robotic massages and fitness assessments. Clinique La Prairie in Switzerland integrates AI with genomic data to create tailored longevity programmes. Mandarin Oriental’s AI-driven concierge adjusts experiences based on your preferences. Hilton’s Connected Room technology and Zoku Amsterdam’s AI-powered app learn your routines, while Wynn Las Vegas features voice-activated smart suites. Six Senses and SHA Wellness Clinic use biofeedback and real-time mood tracking for fully personalised stays.

Are pets welcome at most luxury hotels, and what special services do they offer for them?

Each hotel has its own pet policy, but many luxury hotels welcome pets. Expect dog-friendly rooms, beds, and treats, though some may charge an additional nightly fee.

What VIP or concierge experiences can you expect at a luxury hotel?

Concierges can arrange theatre bookings, restaurant reservations, private drivers, cooking courses, truffle hunting in Tuscany, hot air ballooning, and bespoke culture trips — it all depends on what you’d like to experience.

How can I find the best boutique hotels near me or in a specific city?

Explore boutique hotel recommendations on www.lulusluxurylifestyle.uk. Lulu Townsend has over 25 years of experience in the hotel industry, including marketing and consulting for luxury and boutique hotels worldwide.

Which hotels in Rome are best for a romantic weekend, spa retreat, or wellness break?

JK Place Roma, Rocco Forte’s Hotel de la Ville, and Crossing Condotti are three romantic boutique hotels in Rome that suit weekends focused on style, spa time, and wellness.

When is the best time to book a luxury hotel for the best price or availability?

Book in off-peak seasons or when flight prices are lower for the best rates and availability.

Do boutique hotels offer flexible booking or cancellation options?

Many boutique hotels offer flexible booking and cancellation policies, especially when you book directly with the hotel.

What should I look for when choosing a 5-star versus a boutique hotel?

A 5-star hotel typically includes a bar, restaurant, and spa, ideal for a full-service luxury holiday. A boutique hotel offers a more personal, romantic stay and often lets you live like a local.

Which luxury hotels are leading in sustainability or eco-friendly practices?

Leaders include The Brando in French Polynesia, Soneva Resorts, Heckfield Place in Hampshire, 1 Hotels, and Fogo Island Inn in Newfoundland, all combining conservation, regenerative farming, and eco-conscious design.

What are the best eco-luxury hotels for wellness travellers?

Excellent eco-luxury wellness stays include Euphoria Retreat in Greece, Preidlhof in South Tyrol, Kamalaya in Koh Samui, and Ulpotha in Sri Lanka.

How are luxury hotels adapting to conscious travel trends in 2025?

Hotels are moving from being green to regenerative, investing in renewable energy and refill culture, reducing waste, and supporting local communities. Kitchens focus on local sourcing and low waste, while wellness programmes blend science with traditional wisdom. Luxury is now about how a place makes you feel and the positive mark it leaves behind.

Where should I stay in 2025 for the best wellness escapes?

Ulpotha in Sri Lanka is a standout for yoga, Ayurveda, organic vegetarian food, and digital detox in an off-grid setting.

What are the top luxury destinations for solo travellers?

Italy, Bali, Greece, and Sri Lanka are popular with solo luxury travellers for their combination of safety, culture, wellness, and boutique-style hospitality.

What are the best local luxury stays in the UK right now?

Chewton Glen, Heckfield Place, Lime Wood Hotel, Double Red Duke, and Thyme offer standout design, service, and character.

What are trending boutique hotel locations and hidden gem stays this year?

Trending locations include Puglia, Menorca, the Cotswolds, the Scottish Highlands, Lisbon, Sri Lanka, Suffolk, Kyoto, Oaxaca, and Cornwall, each with small, design-led hotels and a strong sense of place.

A large, Mediterranean-style villa with a red-tiled roof and multiple stories, surrounded by lush greenery, trees, and landscaped gardens. There is a swimming pool with lounge chairs and umbrellas nearby, in a scenic rural area with rolling hills in

Modern house with infinity pool, outdoor seating, and minimalist patio on a sunny day amid trees and greenery.

Luxurious outdoor swimming pool surrounded by lounge chairs with umbrellas, lush greenery, and stone buildings on a hillside under a bright blue sky.

Interior of a bright, elegant lounge with large arched windows, a central bar with a variety of bottles, and comfortable seating including pink and patterned chairs, a glass ceiling, and potted plants.

Elegant library room with wooden bookshelves filled with books, ornate ceiling, and a mix of white and teal chairs around a wooden table with vases and flowers, large windows with drapes, and a portrait on the wall.

Overwater bungalow with a private pool, deck chairs, umbrellas, and ocean view under a blue sky.

Lulu’s Luxury Lifestyle & Travel

Articles, Travel Inspiration and Hotel Reviews

Wellness brands, luxury hotels, reviews, features, articles, little hidden gems, shops, travel tips, travel guides, websites, products and restaurants.

#lulusluxurylifestyle

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2025’s Hottest Luxury Hotel Openings

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Trending Boutique Hotel Locations & Hidden Gem Stays in 2025

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The Beige-ification of Hotels

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Pubs with Rooms: The New Boutique Hotels

Pubs with rooms are competing with some of the best boutique hotels and rightly so. They’re stylish, affordable and serve fabulous food.

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Winter Escapes

Sunny winter escapes for the adventurous traveller including a beach chic holiday in the Dutch Caribbean, soaking up the sun and souks in Marrakech and your own private palazzo in Cortona, Italy.

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Marketing with Lulu Townsend at Lulu's Luxury Lifestyle

Marketing has never been easier! Lulu Townsend has over 20 years of experience in marketing in the lifestyle and hotel space. She has hands-on experience working in hotels and has lived in France, Spain and Italy as well as travelling the world.

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Hotel Marketing Strategy with Lulu's Luxury Lifestyle

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Picture of Dar Kawa, one of the best places to stay in Marrakech.

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Unveiling the Secrets of Successful Boutique Hotel Management

The best boutique hotel management companies.

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The Top 50 New Boutique Hotel Openings in 2022/23 | A Global Guide to Luxury Travel (Part 4)

Part 4 of our 50 new boutique hotel openings in 2022/23. Hip hideways, city escapes, luxury lodges and much more..

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The Top 50 New Boutique Hotel Openings in 2022/23 | A Global Guide to Luxury Travel (Part 3)

Discover the top 50 new boutique hotel openings in 2022/23. Lodges, city hotels, hideaways, beach hotels and much more..

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The Top 50 New Boutique Hotels Opening in 2023 | A Global Guide to Luxury Travel (Part 2)

Discover the top 50 new boutique hotel openings in 2023.

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Discover the Top 50 New Boutique Hotels Opening in 2023 | A Global Guide to Luxury Travel (Part 1)

Discover the top 50 new boutique hotel openings in 2023.

Lulu Townsend 04/04/2023 Lulu Townsend 04/04/2023

City Slickers

Some of the best boutique hotels in the city! A hideaway in Marrakech, a glorious bolthole in London, a cute boutique hotel in Florence, a hip hideaway in Palermo, a little hidden gem in Pimlico, a luxury spa hotel in Bath and an elegant hotel in Lisbon.

Lulu Townsend 11/11/2022 Lulu Townsend 11/11/2022

Suffolk Hidden Gems

The unspoilt county of Suffolk is rich in little hidden gems in the countryside, by the lakes or next to the sea..

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New Hotels for 2021

2021 is finally here and with it some great new hotel openings in the UK and aboard that we can all look forward to and add to our dream list.

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Best places to eat on the Suffolk Coast

Top 3 restaurants on the Suffolk coast for breakfast, lunch and dinner,.

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SoprArno Suites, Florence

Soprarno Suites is a 13-room boutique B&B in Florence in the cool Oltranto area. Spread across three floors of a Florentine palazzo, it’s filled with charm and quirkiness and sits above a cool deli Sottarno.