What makes a hotel truly luxurious?

It depends on what your definition of luxury is. For some, luxury is a minibar, telephone, and hairdryer in the room. For others, it’s about an amazing location and great service. Boutique hotels, which are privately owned, tend to give the best personal service, while larger luxury hotels allow you to be more anonymous. Five-star hotels often have a bar, restaurant, and spa, but don’t always provide the best overall experience.

How do boutique hotels differ from traditional luxury hotels?

Boutique hotels are often privately owned, with each room individually designed. Staff are usually passionate about what they do, and the atmosphere is more personal and relaxed. Boutique hotels focus on design, service, and experience rather than star ratings.

What wellness amenities do top luxury hotels offer now (e.g. sleep tech, spa treatments, circadian lighting)?

Top luxury hotels now offer high-tech wellness features such as automatic dimmable lights, in-room voice assistants, circadian lighting, sleep masks, oils, sprays, and mood lighting to support better rest and relaxation.

Which hotels offer AI-personalised wellness experiences or smart rooms?

Sensei Lanai, a Four Seasons Resort in Hawaii, offers Thermal Body Mapping and advanced sensors that personalise treatments. The Ritz-Carlton Orlando and W Scottsdale use AI-powered robotic massages and fitness assessments. Clinique La Prairie in Switzerland integrates AI with genomic data to create tailored longevity programmes. Mandarin Oriental’s AI-driven concierge adjusts experiences based on your preferences. Hilton’s Connected Room technology and Zoku Amsterdam’s AI-powered app learn your routines, while Wynn Las Vegas features voice-activated smart suites. Six Senses and SHA Wellness Clinic use biofeedback and real-time mood tracking for fully personalised stays.

Are pets welcome at most luxury hotels, and what special services do they offer for them?

Each hotel has its own pet policy, but many luxury hotels welcome pets. Expect dog-friendly rooms, beds, and treats, though some may charge an additional nightly fee.

What VIP or concierge experiences can you expect at a luxury hotel?

Concierges can arrange theatre bookings, restaurant reservations, private drivers, cooking courses, truffle hunting in Tuscany, hot air ballooning, and bespoke culture trips — it all depends on what you’d like to experience.

How can I find the best boutique hotels near me or in a specific city?

Explore boutique hotel recommendations on www.lulusluxurylifestyle.uk. Lulu Townsend has over 25 years of experience in the hotel industry, including marketing and consulting for luxury and boutique hotels worldwide.

Which hotels in Rome are best for a romantic weekend, spa retreat, or wellness break?

JK Place Roma, Rocco Forte’s Hotel de la Ville, and Crossing Condotti are three romantic boutique hotels in Rome that suit weekends focused on style, spa time, and wellness.

When is the best time to book a luxury hotel for the best price or availability?

Book in off-peak seasons or when flight prices are lower for the best rates and availability.

Do boutique hotels offer flexible booking or cancellation options?

Many boutique hotels offer flexible booking and cancellation policies, especially when you book directly with the hotel.

What should I look for when choosing a 5-star versus a boutique hotel?

A 5-star hotel typically includes a bar, restaurant, and spa, ideal for a full-service luxury holiday. A boutique hotel offers a more personal, romantic stay and often lets you live like a local.

Which luxury hotels are leading in sustainability or eco-friendly practices?

Leaders include The Brando in French Polynesia, Soneva Resorts, Heckfield Place in Hampshire, 1 Hotels, and Fogo Island Inn in Newfoundland, all combining conservation, regenerative farming, and eco-conscious design.

What are the best eco-luxury hotels for wellness travellers?

Excellent eco-luxury wellness stays include Euphoria Retreat in Greece, Preidlhof in South Tyrol, Kamalaya in Koh Samui, and Ulpotha in Sri Lanka.

How are luxury hotels adapting to conscious travel trends in 2025?

Hotels are moving from being green to regenerative, investing in renewable energy and refill culture, reducing waste, and supporting local communities. Kitchens focus on local sourcing and low waste, while wellness programmes blend science with traditional wisdom. Luxury is now about how a place makes you feel and the positive mark it leaves behind.

Where should I stay in 2025 for the best wellness escapes?

Ulpotha in Sri Lanka is a standout for yoga, Ayurveda, organic vegetarian food, and digital detox in an off-grid setting.

What are the top luxury destinations for solo travellers?

Italy, Bali, Greece, and Sri Lanka are popular with solo luxury travellers for their combination of safety, culture, wellness, and boutique-style hospitality.

What are the best local luxury stays in the UK right now?

Chewton Glen, Heckfield Place, Lime Wood Hotel, Double Red Duke, and Thyme offer standout design, service, and character.

What are trending boutique hotel locations and hidden gem stays this year?

Trending locations include Puglia, Menorca, the Cotswolds, the Scottish Highlands, Lisbon, Sri Lanka, Suffolk, Kyoto, Oaxaca, and Cornwall, each with small, design-led hotels and a strong sense of place.

A large, Mediterranean-style villa with a red-tiled roof and multiple stories, surrounded by lush greenery, trees, and landscaped gardens. There is a swimming pool with lounge chairs and umbrellas nearby, in a scenic rural area with rolling hills in

Modern house with infinity pool, outdoor seating, and minimalist patio on a sunny day amid trees and greenery.

Luxurious outdoor swimming pool surrounded by lounge chairs with umbrellas, lush greenery, and stone buildings on a hillside under a bright blue sky.

Interior of a bright, elegant lounge with large arched windows, a central bar with a variety of bottles, and comfortable seating including pink and patterned chairs, a glass ceiling, and potted plants.

Elegant library room with wooden bookshelves filled with books, ornate ceiling, and a mix of white and teal chairs around a wooden table with vases and flowers, large windows with drapes, and a portrait on the wall.

Overwater bungalow with a private pool, deck chairs, umbrellas, and ocean view under a blue sky.

Lulu’s Luxury Lifestyle & Travel

Articles, Travel Inspiration and Hotel Reviews

Wellness brands, luxury hotels, reviews, features, articles, little hidden gems, shops, travel tips, travel guides, websites, products and restaurants.

#lulusluxurylifestyle

Lulu Townsend 29/01/2026 Lulu Townsend 29/01/2026

Top 4 boutique hotels in Rome

My top 4 boutique hotels in Rome to suit all budgets…

Lulu Townsend 19/01/2026 Lulu Townsend 19/01/2026

Where Winter Becomes a Family Love Story

Immerse yourself in a mountain wonderland filled with al-fresco adventures and family-focused activities. Experience seasonal sports and outdoor exploration set amidst ancient forests and magical mountains at AKI Family Resort in South Tyrol. A hidden Italian gem that perfectly balances quality family time and the chance for young adventurers to discover their love for skiing, fun and nature.

Lulu Townsend 26/12/2025 Lulu Townsend 26/12/2025

The Candover

Something is brewing in Hampshire, spring 2026 sees one of the most-awaited pub openings of the year.

Lulu Townsend 24/10/2025 Lulu Townsend 24/10/2025

5 Family-friendly Global Destinations

Choosing where to go with the family can feel overwhelming. The good news is there are brilliant, family-friendly places all over the world, and I’ve picked five that strike the right balance. Think comfort and good sleep for you, adventure and easy fun for the children. Whether you’re keen to dip into local culture, try new food, or spend long days by the sea, there’s a spot that fits. And if passports feel like too much this year, you can still have a fantastic break closer to home. Your dream family holiday might be abroad or just a train ride away — what matters is time together and a plan that works for everyone.

Lulu Townsend 13/06/2024 Lulu Townsend 13/06/2024

Beaverbrook, Surrey, UK

Beaverbrook in Surrey, one of the best luxury hotels and spas in the UK. I reviewed in April 2024.

Lulu Townsend 06/04/2021 Lulu Townsend 06/04/2021

British Coastal Retreats

Discover some of the best boutique hotels by the British seaside.

Lulu Townsend 30/03/2021 Lulu Townsend 30/03/2021

The Anchor at Walberswick

The Anchor at Walberswick is one of the best places to eat on the Suffolk coast. Dog-friendly, this friendly village local has fantastic outside space, a wood-fire pizza oven and a heated marquee in the garden. Great food, great service and also a great place to stay in Suffolk.

Lulu Townsend 19/03/2021 Lulu Townsend 19/03/2021

The Ship Inn, Fife

The Ship Inn, a little coastal gem in Fife.

Lulu Townsend 20/02/2021 Lulu Townsend 20/02/2021

SIX SENSES FORT BARWARA, opening end of 2021 in Rajasthan

Lulu Townsend 03/02/2021 Lulu Townsend 03/02/2021

Rockliffe Hall, County Durham, UK

Exceptional all-rounder Rockliffe Hall is a luxury hotel and spa in County Durham. This family-friendly luxury hotel is not only a fantastic spa hotel but it’s also a great choice for all levels of golfers.

Lulu Townsend 27/01/2021 Lulu Townsend 27/01/2021

Hotel News

The Place Firenze, the first boutique hotel in Florence now begins its next chapter, a new story, a place you’ll love to call your home during your stay in Florence.

Lulu Townsend 10/01/2021 Lulu Townsend 10/01/2021

RELAX, DE-STRESS AND HARNESS THE POWER OF THE ALPS AT LES FERMES DE MARIE, MEGEVE, FRANCE

Les Fermes de Marie is the best luxury hotel and spa in Megeve. Created by Jocelyn Sibuet this authentic and luxurious hotel in the French Alps is a family friendly ski hotel which is also a great summer holiday option.