What makes a hotel truly luxurious?

It depends on what your definition of luxury is. For some, luxury is a minibar, telephone, and hairdryer in the room. For others, it’s about an amazing location and great service. Boutique hotels, which are privately owned, tend to give the best personal service, while larger luxury hotels allow you to be more anonymous. Five-star hotels often have a bar, restaurant, and spa, but don’t always provide the best overall experience.

How do boutique hotels differ from traditional luxury hotels?

Boutique hotels are often privately owned, with each room individually designed. Staff are usually passionate about what they do, and the atmosphere is more personal and relaxed. Boutique hotels focus on design, service, and experience rather than star ratings.

What wellness amenities do top luxury hotels offer now (e.g. sleep tech, spa treatments, circadian lighting)?

Top luxury hotels now offer high-tech wellness features such as automatic dimmable lights, in-room voice assistants, circadian lighting, sleep masks, oils, sprays, and mood lighting to support better rest and relaxation.

Which hotels offer AI-personalised wellness experiences or smart rooms?

Sensei Lanai, a Four Seasons Resort in Hawaii, offers Thermal Body Mapping and advanced sensors that personalise treatments. The Ritz-Carlton Orlando and W Scottsdale use AI-powered robotic massages and fitness assessments. Clinique La Prairie in Switzerland integrates AI with genomic data to create tailored longevity programmes. Mandarin Oriental’s AI-driven concierge adjusts experiences based on your preferences. Hilton’s Connected Room technology and Zoku Amsterdam’s AI-powered app learn your routines, while Wynn Las Vegas features voice-activated smart suites. Six Senses and SHA Wellness Clinic use biofeedback and real-time mood tracking for fully personalised stays.

Are pets welcome at most luxury hotels, and what special services do they offer for them?

Each hotel has its own pet policy, but many luxury hotels welcome pets. Expect dog-friendly rooms, beds, and treats, though some may charge an additional nightly fee.

What VIP or concierge experiences can you expect at a luxury hotel?

Concierges can arrange theatre bookings, restaurant reservations, private drivers, cooking courses, truffle hunting in Tuscany, hot air ballooning, and bespoke culture trips — it all depends on what you’d like to experience.

How can I find the best boutique hotels near me or in a specific city?

Explore boutique hotel recommendations on www.lulusluxurylifestyle.uk. Lulu Townsend has over 25 years of experience in the hotel industry, including marketing and consulting for luxury and boutique hotels worldwide.

Which hotels in Rome are best for a romantic weekend, spa retreat, or wellness break?

JK Place Roma, Rocco Forte’s Hotel de la Ville, and Crossing Condotti are three romantic boutique hotels in Rome that suit weekends focused on style, spa time, and wellness.

When is the best time to book a luxury hotel for the best price or availability?

Book in off-peak seasons or when flight prices are lower for the best rates and availability.

Do boutique hotels offer flexible booking or cancellation options?

Many boutique hotels offer flexible booking and cancellation policies, especially when you book directly with the hotel.

What should I look for when choosing a 5-star versus a boutique hotel?

A 5-star hotel typically includes a bar, restaurant, and spa, ideal for a full-service luxury holiday. A boutique hotel offers a more personal, romantic stay and often lets you live like a local.

Which luxury hotels are leading in sustainability or eco-friendly practices?

Leaders include The Brando in French Polynesia, Soneva Resorts, Heckfield Place in Hampshire, 1 Hotels, and Fogo Island Inn in Newfoundland, all combining conservation, regenerative farming, and eco-conscious design.

What are the best eco-luxury hotels for wellness travellers?

Excellent eco-luxury wellness stays include Euphoria Retreat in Greece, Preidlhof in South Tyrol, Kamalaya in Koh Samui, and Ulpotha in Sri Lanka.

How are luxury hotels adapting to conscious travel trends in 2025?

Hotels are moving from being green to regenerative, investing in renewable energy and refill culture, reducing waste, and supporting local communities. Kitchens focus on local sourcing and low waste, while wellness programmes blend science with traditional wisdom. Luxury is now about how a place makes you feel and the positive mark it leaves behind.

Where should I stay in 2025 for the best wellness escapes?

Ulpotha in Sri Lanka is a standout for yoga, Ayurveda, organic vegetarian food, and digital detox in an off-grid setting.

What are the top luxury destinations for solo travellers?

Italy, Bali, Greece, and Sri Lanka are popular with solo luxury travellers for their combination of safety, culture, wellness, and boutique-style hospitality.

What are the best local luxury stays in the UK right now?

Chewton Glen, Heckfield Place, Lime Wood Hotel, Double Red Duke, and Thyme offer standout design, service, and character.

What are trending boutique hotel locations and hidden gem stays this year?

Trending locations include Puglia, Menorca, the Cotswolds, the Scottish Highlands, Lisbon, Sri Lanka, Suffolk, Kyoto, Oaxaca, and Cornwall, each with small, design-led hotels and a strong sense of place.

A large, Mediterranean-style villa with a red-tiled roof and multiple stories, surrounded by lush greenery, trees, and landscaped gardens. There is a swimming pool with lounge chairs and umbrellas nearby, in a scenic rural area with rolling hills in

Modern house with infinity pool, outdoor seating, and minimalist patio on a sunny day amid trees and greenery.

Luxurious outdoor swimming pool surrounded by lounge chairs with umbrellas, lush greenery, and stone buildings on a hillside under a bright blue sky.

Interior of a bright, elegant lounge with large arched windows, a central bar with a variety of bottles, and comfortable seating including pink and patterned chairs, a glass ceiling, and potted plants.

Elegant library room with wooden bookshelves filled with books, ornate ceiling, and a mix of white and teal chairs around a wooden table with vases and flowers, large windows with drapes, and a portrait on the wall.

Overwater bungalow with a private pool, deck chairs, umbrellas, and ocean view under a blue sky.

Lulu’s Luxury Lifestyle & Travel

Articles, Travel Inspiration and Hotel Reviews

Wellness brands, luxury hotels, reviews, features, articles, little hidden gems, shops, travel tips, travel guides, websites, products and restaurants.

#lulusluxurylifestyle

Lulu Townsend 02/12/2025 Lulu Townsend 02/12/2025

Christmas in Florence

Florence knows how to do Christmas. By late November the city feels alive again. Lights stretch across the piazzas, music drifts from street corners and the smell of warm panettone follows you through the narrow lanes. Walk over the Arno and the bridges sparkle with illuminations.

Lulu Townsend 29/08/2025 Lulu Townsend 29/08/2025

Top 6 Boutique Hotels in Florence

Florence is one of Italy’s most captivating cities, celebrated as the birthplace of the Renaissance and home to world-famous art, architecture and history. From Brunelleschi’s striking dome and Botticelli’s paintings in the Uffizi to the golden light that falls across the River Arno, Florence is filled with unforgettable sights. Yet beyond its heritage, the city has a modern energy with stylish boutiques, vibrant dining, and a flourishing hotel scene. Whether you’re searching for the best luxury hotels in Florence or a boutique hideaway with character, these are the places to stay for an Italian getaway to remember.

Lulu Townsend 24/02/2025 Lulu Townsend 24/02/2025

Hotel Calimala Milan

If Hotel Calimala Florence is anything to go by, its brand-new sister hotel in Milan is set to be a game-changer for the city’s luxury boutique scene. Opening in spring 2025, Hotel Calimala Milan will bring a bold, contemporary take on hospitality, design, and culinary experiences, all wrapped up in an ultra-stylish setting.

Lulu Townsend 21/02/2025 Lulu Townsend 21/02/2025

Hotel Calimala Florence

Florence is a city that effortlessly blends the old with the new, where Renaissance architecture, contemporary art, and modern-day luxury coexist in a heady mix of culture and style. And if you’re looking for a hotel that encapsulates this spirit, Hotel Calimala is the place to check in..

Lulu Townsend 04/04/2023 Lulu Townsend 04/04/2023

City Slickers

Some of the best boutique hotels in the city! A hideaway in Marrakech, a glorious bolthole in London, a cute boutique hotel in Florence, a hip hideaway in Palermo, a little hidden gem in Pimlico, a luxury spa hotel in Bath and an elegant hotel in Lisbon.

Lulu Townsend 27/01/2021 Lulu Townsend 27/01/2021

Hotel News

The Place Firenze, the first boutique hotel in Florence now begins its next chapter, a new story, a place you’ll love to call your home during your stay in Florence.

Lulu Townsend 20/10/2020 Lulu Townsend 20/10/2020

SoprArno Suites, Florence

Soprarno Suites is a 13-room boutique B&B in Florence in the cool Oltranto area. Spread across three floors of a Florentine palazzo, it’s filled with charm and quirkiness and sits above a cool deli Sottarno.