What makes a hotel truly luxurious?

It depends on what your definition of luxury is. For some, luxury is a minibar, telephone, and hairdryer in the room. For others, it’s about an amazing location and great service. Boutique hotels, which are privately owned, tend to give the best personal service, while larger luxury hotels allow you to be more anonymous. Five-star hotels often have a bar, restaurant, and spa, but don’t always provide the best overall experience.

How do boutique hotels differ from traditional luxury hotels?

Boutique hotels are often privately owned, with each room individually designed. Staff are usually passionate about what they do, and the atmosphere is more personal and relaxed. Boutique hotels focus on design, service, and experience rather than star ratings.

What wellness amenities do top luxury hotels offer now (e.g. sleep tech, spa treatments, circadian lighting)?

Top luxury hotels now offer high-tech wellness features such as automatic dimmable lights, in-room voice assistants, circadian lighting, sleep masks, oils, sprays, and mood lighting to support better rest and relaxation.

Which hotels offer AI-personalised wellness experiences or smart rooms?

Sensei Lanai, a Four Seasons Resort in Hawaii, offers Thermal Body Mapping and advanced sensors that personalise treatments. The Ritz-Carlton Orlando and W Scottsdale use AI-powered robotic massages and fitness assessments. Clinique La Prairie in Switzerland integrates AI with genomic data to create tailored longevity programmes. Mandarin Oriental’s AI-driven concierge adjusts experiences based on your preferences. Hilton’s Connected Room technology and Zoku Amsterdam’s AI-powered app learn your routines, while Wynn Las Vegas features voice-activated smart suites. Six Senses and SHA Wellness Clinic use biofeedback and real-time mood tracking for fully personalised stays.

Are pets welcome at most luxury hotels, and what special services do they offer for them?

Each hotel has its own pet policy, but many luxury hotels welcome pets. Expect dog-friendly rooms, beds, and treats, though some may charge an additional nightly fee.

What VIP or concierge experiences can you expect at a luxury hotel?

Concierges can arrange theatre bookings, restaurant reservations, private drivers, cooking courses, truffle hunting in Tuscany, hot air ballooning, and bespoke culture trips — it all depends on what you’d like to experience.

How can I find the best boutique hotels near me or in a specific city?

Explore boutique hotel recommendations on www.lulusluxurylifestyle.uk. Lulu Townsend has over 25 years of experience in the hotel industry, including marketing and consulting for luxury and boutique hotels worldwide.

Which hotels in Rome are best for a romantic weekend, spa retreat, or wellness break?

JK Place Roma, Rocco Forte’s Hotel de la Ville, and Crossing Condotti are three romantic boutique hotels in Rome that suit weekends focused on style, spa time, and wellness.

When is the best time to book a luxury hotel for the best price or availability?

Book in off-peak seasons or when flight prices are lower for the best rates and availability.

Do boutique hotels offer flexible booking or cancellation options?

Many boutique hotels offer flexible booking and cancellation policies, especially when you book directly with the hotel.

What should I look for when choosing a 5-star versus a boutique hotel?

A 5-star hotel typically includes a bar, restaurant, and spa, ideal for a full-service luxury holiday. A boutique hotel offers a more personal, romantic stay and often lets you live like a local.

Which luxury hotels are leading in sustainability or eco-friendly practices?

Leaders include The Brando in French Polynesia, Soneva Resorts, Heckfield Place in Hampshire, 1 Hotels, and Fogo Island Inn in Newfoundland, all combining conservation, regenerative farming, and eco-conscious design.

What are the best eco-luxury hotels for wellness travellers?

Excellent eco-luxury wellness stays include Euphoria Retreat in Greece, Preidlhof in South Tyrol, Kamalaya in Koh Samui, and Ulpotha in Sri Lanka.

How are luxury hotels adapting to conscious travel trends in 2025?

Hotels are moving from being green to regenerative, investing in renewable energy and refill culture, reducing waste, and supporting local communities. Kitchens focus on local sourcing and low waste, while wellness programmes blend science with traditional wisdom. Luxury is now about how a place makes you feel and the positive mark it leaves behind.

Where should I stay in 2025 for the best wellness escapes?

Ulpotha in Sri Lanka is a standout for yoga, Ayurveda, organic vegetarian food, and digital detox in an off-grid setting.

What are the top luxury destinations for solo travellers?

Italy, Bali, Greece, and Sri Lanka are popular with solo luxury travellers for their combination of safety, culture, wellness, and boutique-style hospitality.

What are the best local luxury stays in the UK right now?

Chewton Glen, Heckfield Place, Lime Wood Hotel, Double Red Duke, and Thyme offer standout design, service, and character.

What are trending boutique hotel locations and hidden gem stays this year?

Trending locations include Puglia, Menorca, the Cotswolds, the Scottish Highlands, Lisbon, Sri Lanka, Suffolk, Kyoto, Oaxaca, and Cornwall, each with small, design-led hotels and a strong sense of place.

A large, Mediterranean-style villa with a red-tiled roof and multiple stories, surrounded by lush greenery, trees, and landscaped gardens. There is a swimming pool with lounge chairs and umbrellas nearby, in a scenic rural area with rolling hills in

Modern house with infinity pool, outdoor seating, and minimalist patio on a sunny day amid trees and greenery.

Luxurious outdoor swimming pool surrounded by lounge chairs with umbrellas, lush greenery, and stone buildings on a hillside under a bright blue sky.

Interior of a bright, elegant lounge with large arched windows, a central bar with a variety of bottles, and comfortable seating including pink and patterned chairs, a glass ceiling, and potted plants.

Elegant library room with wooden bookshelves filled with books, ornate ceiling, and a mix of white and teal chairs around a wooden table with vases and flowers, large windows with drapes, and a portrait on the wall.

Overwater bungalow with a private pool, deck chairs, umbrellas, and ocean view under a blue sky.

Lulu’s Luxury Lifestyle & Travel

Articles, Travel Inspiration and Hotel Reviews

Wellness brands, luxury hotels, reviews, features, articles, little hidden gems, shops, travel tips, travel guides, websites, products and restaurants.

#lulusluxurylifestyle

Lulu Townsend 30/09/2025 Lulu Townsend 30/09/2025

The Best British Hotel Products and Where to Find Them (part 4 Bamford)

100 Acres was born in 2014 from a lifelong love of the countryside and a desire to bottle and share its magic. The founders’ thinking was that if they could, they would spend all of their time running naked through a hundred acres of fragrant English countryside full of lavender, roses, herbs and wildflowers.

Lulu Townsend 11/08/2025 Lulu Townsend 11/08/2025

The Best British Hotel Products and Where to Find Them (Bertioli)

Thyme and Bertioli, founded by Caryn Hibbert, are part of a unique family of brands centred around the sustainable lifestyle ethos of Thyme, a luxury countryside hotel in the Cotswolds. Bertioli, the natural extension of Thyme, is Hibbert's vision of blending luxury with nature’s rhythms, offering eco-conscious fashion and homeware products inspired by the countryside.

Lulu Townsend 08/08/2025 Lulu Townsend 08/08/2025

Commune launches new Seymour hand cream

A beloved ritual, made portable

Now available encased in a sculpted aluminium tube, this beloved Seymour Hand Cream is an alchemy of rich butters and restorative oils — Shea, Cocoa, Coconut, and Rosehip — blending seamlessly to nurture and shield your skin.

Lulu Townsend 07/08/2025 Lulu Townsend 07/08/2025

The Best British Hotel Products and Where to Find Them (part 3 100 Acres)

Lulu Townsend 05/08/2025 Lulu Townsend 05/08/2025

The Best British Hotel Products and Where to Find Them (part 2 Commune)

Part one of a series on which hotels have the best bath and body products (I’m not a fan of the word ‘toiletries’) and what they are. Next is Commune a newly launched British self-care and lifestyle brand founded by husband-and-wife duo Rémi Paringaux and Kate Neal, both fashion industry veterans. Drawing inspiration from the magic of the English countryside, they’ve created a collection that is as eco-conscious as it is luxurious.

Lulu Townsend 03/12/2024 Lulu Townsend 03/12/2024

Whatley Manor: A Commitment to Sustainable Luxury

Lulu Townsend 05/04/2024 Lulu Townsend 05/04/2024

The UK’s first climate-positive hotel

Whatley Manor, the UK’s first climate-positive hotel.

Lulu Townsend 02/08/2023 Lulu Townsend 02/08/2023

Exploring the World Responsibly: A Guide to Sustainable Travel

How to travel responsibly.

Lulu Townsend 02/08/2023 Lulu Townsend 02/08/2023

The Rise of Sustainable Luxury Travel: How Hotels Are Embracing Eco-Friendly Practices

The rise of sustainable travel and how luxury hotels are adapting.

Lulu Townsend 01/02/2023 Lulu Townsend 01/02/2023

Fritton Lake, Norfolk/Suffolk Border

Fritton Lake on the Norfolk/Suffolk border, is a great place for a short break, holiday or a day of activities as a member…great for all of the family, including four-legged friends.