Travelling Solo and Why It Deserves Better Hospitality

Arezzo - first weekend of the month - antiques market

Solo travel has changed dramatically over the years, yet many hotels still treat it as an afterthought. This remains a missed opportunity.

People travelling alone experience hotels differently. They notice the atmosphere. They read spaces carefully. They value warmth, safety and ease. A small gesture can make a disproportionate difference. A table offered without fuss. A member of staff who remembers your name. A room that feels comfortable rather than compromised.

The best hotels for solo travellers understand this instinctively, and it’s not about five-star luxury. They create spaces where you feel at ease sitting with a book or eating alone. They offer food that feels relaxed rather than performative. They allow you to be present without feeling conspicuous.

Solo travel is not a compromise. For many, it’s a deliberate choice. It offers freedom, clarity and confidence. Hotels that understand this tend to build quiet but fierce loyalty with guests who return again and again.

Good hospitality should adapt to how people travel now, not how it did twenty years ago. Solo travellers deserve thoughtful, considered experiences, not apologies and pity!